A very special welcome

Hello and welcome to the George Hotel, Swaffham - Norfolk

Hotel Exterior 2 Bar Counter Delicious Homemade Raspberry Pavlova George Clock with Sunshine Restaurant Norfolk landscape

The George Hotel is perfectly placed in the historic market town of Swaffham. Our enviable setting makes us an ideal base for exploring our beautiful county of Norfolk - with Royal Sandringham, the stunning North Norfolk Coast, Walsingham and the fine historic city of Norwich all within easy reach.

Originally a 16th Century coaching inn, our 3 star hotel has plenty of charm and character inside and out. Add to that the delightful collection of characters that work here, and you have all the ingredients for a truly relaxing and memorable stay.

We have so much more to offer than just accommodation! With a great reputation for our good food you won’t go hungry. Serving bar snacks and restaurant cuisine there are dishes to cater for all tastes, plus with a selection of real ales we are a firm favourite with the locals!

Our purpose built Pedlars suite is the ideal setting for conferences, banquets, events and weddings, feel free to talk to us about your options. 



Twin Bedded Room - 105 Bar Counter & Beer Pumps Lounge

Hotel Amenities

  • The property has 30 Non Smoking En-suite Rooms
  • Large Car Park with FREE parking for Hotel Guests
  • Bar serving local Real Ales & extensive range of Bar Meals
  • Restaurant menu using local produce whenever possible
  • Lounge
  • Free WiFi


What's Coming Up! 


Click the link above to see what's on next at The George!