A very special welcome

Hello and welcome to the BEST WESTERN George Hotel, Swaffham

BEST WESTERN George Hotel, Swaffham exterior Bar Counter Delicious Homemade Raspberry Pavlova George Clock with Sunshine The Green Room Restaurant Norfolk landscape

Originally a 16th Century coaching inn, this 3 star hotel has plenty of charm and character inside and out. Add to that the delightful collection of characters that work here, and you have all the ingredients for a truly relaxing and memorable stay!

We have so much more to offer than just accommodation! With a great reputation for our good food you won’t go hungry.  Serving bar snacks and restaurant cuisine there are dishes to cater for all tastes, plus with a selection of real ales we are a firm favourite with the locals.

Conference and Banqueting, Events and Weddings our purpose built Pedlars Suite is the ideal venue.  

The BEST WESTERN George Hotel is perfectly placed in the historic market town of Swaffham.  The hotel's enviable setting makes it an ideal base for exploring our beautiful county of Norfolk.  With Royal Sandringham, the stunning North Norfolk Coast, Walsingham and the fine historic city of Norwich all within easy reach.

Twin Bedded Room - 105 Exterior Best Western Hotel Sign Wedding set-up - Pedlars Banqueting Suite

Hotel Amenities

  • The property has 28 Non Smoking En-suite Rooms
  • Large Car Park with FREE parking for Hotel Guests
  • Bar serving local Real Ales & extensive range of Bar Meals
  • Restaurant menu using local produce whenever possible
  • Lounge
  • Free WiFi
  • Free use of lobby computer for internet access, with printing facility